Pro Feature

Google Consent Mode v2 Analysis

Verify that Google tags respect consent state and that default commands are configured correctly.

Google Consent Mode v2 is now required for measuring conversions and audiences in the European Economic Area. When implemented correctly, it adapts Google tags to the user's consent state, limiting data collection when consent is denied. When implemented incorrectly, it can still transmit personal data or break your analytics entirely.

ConsentScope's Google Consent Mode v2 Analysis detects the gtag consent calls on a page, verifies that default consent is set before any tag fires, checks that update calls match the user's banner choice, and validates region-specific settings for EEA traffic. It also flags common mistakes such as missing ad_storage or analytics_storage defaults.

For marketers and developers who rely on Google Ads and GA4, this feature provides the technical assurance needed to keep campaigns compliant without sacrificing measurement quality. It bridges the gap between legal requirements and the increasingly complex world of consent-aware tag deployment.

How it works

1

Load the website and let ConsentScope intercept gtag consent default and update commands.

2

Validate the sequence: default consent must precede any Google tag load or data transmission.

3

Check ad_storage, analytics_storage, ad_user_data, and ad_personalization settings for the user's region.

4

Review the report for misconfigurations and apply the recommended fixes to your GTM or gtag setup.

Key benefits

Maintain measurement

Keep Google Ads and GA4 working while respecting consent choices.

Avoid consent violations

Catch tags that fire before default consent is established.

Support EEA traffic

Verify region-specific defaults required for European users.

Technical guidance

Get concrete GTM and gtag recommendations, not just generic warnings.

Who is it for

Marketers

Protect campaign measurement while staying within consent boundaries.

GA4 administrators

Validate consent mode implementation across properties.

Developers

Debug gtag and GTM consent command order and region settings.

Frequently asked questions

What is Google Consent Mode v2?
It is Google's framework for adjusting tag behavior based on user consent, with new parameters for ad_user_data and ad_personalization required for EEA traffic.
Does it replace my consent banner?
No. Consent Mode works with your banner; it does not collect consent by itself.
Which Google tags are checked?
The analysis inspects gtag consent calls and the behavior of Google Ads, GA4, and Google Tag Manager tags as they respond to consent state.

Unlock Google Consent Mode v2 Analysis with ConsentScope Pro

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